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storytelling

Traditional ways of advertising become less and less popular. Internet users are tired of pop up banners and other forms of aggressive marketing. What they love the most is respect and entertainment – they want to learn and have fun at the same time, and that’s what can convince them to make a purchase. Storytelling …

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content marketing

There is a bit of confusion and controversy over combining SEO and content marketing. People have doubts if they go well together if they fit to each other. Some say they are like peanut butter and jelly – they taste great when you eat them on their own, but even better when you combine them. …

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We live in reality when almost everyone is blogging: business owners, actors, pet lovers, plumbers… Some of those blogs are oriented to be a marketing tool, some not; those who are, very often fail and never acquire their goals. However, well maintained blog can generate tons of leads; what’s more, companies with blogs earn almost …

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Content marketing became one of the most effective e-commerce tools, yet many companies find it hard to implement it properly to the overall strategy. If you want to generate more leads and make your business known and respected worldwide, then your very first step should be…. Define and identify your objectives and audience It does …

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Content Marketing

Content marketing became one of the most popular marketing strategy for a reason. Buyers nowadays expect something more than just a commercial of a product – what they need is quality information, that might extend their horizons. Growing diversity and adoption of e-technologies have altered how internet users get information and how they perceive it. …

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content marketing

The traditional world of marketing has been shut off. Why? Internet users became tired of irritating banners and flashy ads. They install ad blocking web plugins avoid any kind of advertising on-line. Potential clients became picky and what if there is anything that can make them purchase anything, then it’s good quality content, useful, trustworthy …

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Advertorials, also knowns as native advertising or sponsored articles, became very popular in on-line marketing, but their purpose is still vague to majority of internet users. Even though we face them almost every day, we still don’t really know much about them. What are they then? Are they relevant to actual trends? Are they commercials? …

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